Fresh Fields Case Analysis - 2076 Words

I. STATEMENT OF THE PROBLEM †¢ What must Fresh Fields do to take on the challenges that may come? II. OBJECTIVES †¢ To identify the factors that led to the success of Fresh Fields †¢ To provide an analysis on the positive and negative factors affecting Fresh Fields in the business environment †¢ To recommend ways and means that can help sustain growth of Fresh Fields III. AREAS OF CONSIDERATION A. Fresh Fields †¢ It’s been described as an old-fashioned neighborhood grocery store, an organic farmer s market, a European bakery, a New York deli, and a modern supermarket all rolled into one †¢ Fresh Fields was founded by a team of entrepreneurs including: Mark Ordan – CEO and President †¢ 33 years old †¢ A former Goldman†¦show more content†¦Ã¢â‚¬ ¢ Information technology is widely available (ex: internet) Threats †¢ Since the demand is growing, there will inevitably be new entrants to the market. Fresh fields will have to consistently be on top of the organic food market game to stay ahead. †¢ Suppliers may sell directly to consumers IV. THEORETICAL FRAMEWORK *Our group will be using a dual framework on innovation and reinventing as well as that of a Learning Organization Entrepreneurship †¢ The ability to take the factors of production – land, labor, and capital – and use them to produce new goods or services †¢ Originator of a new business venture and a new organization for that venture †¢ Perceives opportunities that other business executives do not see or do not care about †¢ The process of organizing the necessary resources, creating new ideas, implementing and monitoring to maximize resources and assuming the associated risks and rewards. Benefits of Entrepreneurship 1. Economic Growth – the economy changes constantly, providing opportunities for new businesses. New companies create new jobs for the people. 2. Productivity †¢ The ability to produce more goods and services with less labor and other inputs. Productivity may be increased by research and development. †¢ The more investment you have on RD, the better chance that a company may have of finding a way to be efficient and effective in producing their products. †¢ Attributed to improving productionShow MoreRelatedEssay on Fresh Direct Case Analysis966 Words   |  4 PagesFresh Direct Case Study Report COMPANY NAME Fresh Direct www.freshdirect.com Online Grocery Market BACKGROUND /HISTORY FreshDirect is an online grocery that conveniently sells and delivers fresh foods and popular household items, to certain residents of the New York City Area. This online grocery market offers organic, farm-fresh produce than most market places. It covers most of Manhattan and certain parts of The Bronx, Brooklyn, Queens, Staten Island and limited areas in New Jersey. ViceRead MoreFreshdirect Case Analysis Essay858 Words   |  4 PagesCOMPANY NAME/WEBSITE/INDUSTRY FreshDirect, Freshdirect.com, Food and Grocery BACKGROUND/HISTORY Fresh Direct is a company that allows you to order your food online and get next day delivery, their motto is â€Å"Our Food is fresh; our customers are spoiled†¦.. Order on the web today and get next-day delivery of the best food at the best price, exactly the way you want it with 100% satisfaction guaranteed.† The primary business is to allow customers to order their food online and avoid goingRead MoreEssay about Strategic Analysis: New York Fries1147 Words   |  5 Pagesï » ¿Case Title: New York Fries Student: Sanaa Zaheer Decision Maker: OPERATIONAL MODEL – Part 1 Primary Model: operational excellence Core Competency Achieved Proof of Achievement Fast costumer service Yes Not shown Brand identity Yes Known worldwide Low cost Yes Made for middle income families Secondary Model: costumer’s intimacy Problem solving proficiency Skills in customer needs Customer relationship mind set PROBLEM/ISSUES and CAUSES - Part 2 What:Read MoreCase Analysis: Sales Force Training at Arrow Electronics1697 Words   |  7 PagesCase analysis: Sales Force Training at Arrow Electronics Executive Summary – This case focuses on the training given to the fresh, out- of- college sales people at Arrow Electronics and the reasons on why the training programme failed to have the intended effect. Arrow Electronics was the first distributing company to recruit college graduates as a part of their sales force. To bring them up to the skill level required by field sales representatives, an elaborate training programme wasRead MorePanera Bread Company1126 Words   |  5 Pagescompetitive advantage. 2. What does a SWOT analysis of Panera Bread reveal about the overall attractiveness of its situation? Does the company have any core competencies or distinctive competencies? Strengths: * Differentiated Menu. * Locations. * The New Catering System. * Customer Loyalty. * Financial Situation. * Nationally recognized Brand Name. * The fleet leased and the ability to distribute and always meet demand in fresh served dough. * The ability of menuRead Morebusn 412 week 6 assignment1433 Words   |  6 Pagesï » ¿ Case Study Report: Green Mountain Coffee Roasters and Keurig Coffee Course – Business Policy (BUSN 412) Student Name – Inderjeet Singh Subject – Assignment week 6 University – DeVry University Date – 06/14/2014 Case Study Report: Fresh Direct Company Information Company Name – Green Mountain Coffee Roasters and Keurig Coffee Website – http://www.greenmountaincoffee.com Founded in- 1981 Background/History/Company Timeline 1981- Green MountainRead MorePorters Five Forces1090 Words   |  5 Pagesfinanced for his vision to become a success which led to many agricultural projects being launched. Initially it was just fresh milk and Laban processing, which later came to be an incorporate modern dairy farm and many exquisite processing factories. Porter’s Five Forces Michael E. Porter (a young Harvard university associate professor) revolutionized the business strategy field by writing an article in the Harvard Business Review in 1979. The concept which later on was named after the professorRead MoreDifferent Research Strategies With Distinctive Characteristics Available From Which A Researcher May Select Based On The Previous Criteria1636 Words   |  7 Pagescommonalities amongst them and henceforth the significant contemplation would be to choose the greatest useful strategy for a particular research study. Some of the typical research approaches used in business and management are experiment, questionnaires, case study, action research and grounded theory and ethnography, archival research, cross-sectional studies, longitudinal studies and participative enquiry. This action is relevant to the statement of Johnson Onwuegbuzie (2004) who agreed that someRead MoreIct Systems Strategy And Management1056 Words   |  5 PagesIS/IT investm ents. The generic benefits of IT were explained with case studies. Net Benefits of the IT were shown. The paper also showed the developing economy and the need for a new appraisal method. This method was explained in depth in this paper. According to Rajesh, the key issues discussed in the paper basically are the challenges of IS/IT investments. How the economy is changing over time and there is also a need for a fresh approach for Benefits Management. The entire approach has been explainedRead MoreResearch Methodology For Academic Journal Articles1268 Words   |  6 Pagesthis study is to systematize the knowledge in the area of different research methodological approaches applied in academic journal articles, assess their usefulness and present the results of the analysis. Key words: qualitative research, quantitative research, mixed method research Introduction Defining a case study method indicates the problem and entails choosing/finding a solution to solve it. However, to answer research questions it is vital to demonstrate deep consideration of the elements related